Marketing Plan

GIFT will have a two-phase marketing approach

Marketing within the Crypto space

  • Post-launch, we aim to have the first GIFT protocol live and ready for customers to use by June 2021.
  • GIFT will be listed on Coingecko, Coinmarketcap and other token sites.
  • Reddit campaign encouraging early adoption post-launch.
  • GIFT Lotteries for senders and holders: we will hold random lotteries based on hitting targets of X GIFT cards sent. Because both senders and receivers can win these GIFT tokens (which will be airdropped) we will incentivize early adoption of the protocol
  • Community cultivation: GIFT has a team of experienced admins who will develop an active and highly-engaged userbase in our Telegram chat and other communities.
  • Video marketing: simple short videos that explain how to use GIFT will be shared across all our major channels.
  • Phase 1 Primary Marketing Channels: Telegram, Twitter, TikTok, Medium.

Mainstream Marketing

  • Once mainstream non-BSC users start receiving GIFT, mass adoption will follow.
  • Influencer marketing: Influencers in the crypto/tech space will receive GIFT and make reaction/”unboxing” style videos
  • Experienced Social Media Manager full-time running Twitter, Instagram, TikTok campaigns and more.
  • Crypto Youtuber and Podcast partnerships
  • Community management Phase 2: Our dedicated GIFT Team will run events, organize weekly competitions, and give the community a chance to play an active role in GIFT’s development.
  • In this phase, we aim to see at least 10,000 conversions (GIFT vouchers sent) within the first month of launch.
  • Primary channels: Instagram, Twitter, Youtube, TikTok, Email, Google Ads, and more.