Marketing Plan

GIFT will have a two-phase marketing approach

Marketing within the Crypto space

Post-launch, we aim to have the first GIFT protocol live and ready for customers to use by June 2021.
GIFT will be listed on Coingecko, Coinmarketcap and other token sites.
Reddit campaign encouraging early adoption post-launch.
GIFT Lotteries for senders and holders: we will hold random lotteries based on hitting targets of X GIFT cards sent. Because both senders and receivers can win these GIFT tokens (which will be airdropped) we will incentivize early adoption of the protocol
Community cultivation: GIFT has a team of experienced admins who will develop an active and highly-engaged userbase in our Telegram chat and other communities.
Video marketing: simple short videos that explain how to use GIFT will be shared across all our major channels.
Phase 1 Primary Marketing Channels: Telegram, Twitter, TikTok, Medium.

Once mainstream non-BSC users start receiving GIFT, mass adoption will follow.
Influencer marketing: Influencers in the crypto/tech space will receive GIFT and make reaction/”unboxing” style videos
Experienced Social Media Manager full-time running Twitter, Instagram, TikTok campaigns and more.
Crypto Youtuber and Podcast partnerships
Community management Phase 2: Our dedicated GIFT Team will run events, organize weekly competitions, and give the community a chance to play an active role in GIFT’s development.
In this phase, we aim to see at least 10,000 conversions (GIFT vouchers sent) within the first month of launch.
Primary channels: Instagram, Twitter, Youtube, TikTok, Email, Google Ads, and more.

Last updated 2 years ago